The Khaby Lame Avatar Asset: Why Your Creator Now Has To Sign Away His Digital Twin Before He Can Blink
MILAN — When Khaby Lame signed the $975 million deal with the company that owns his AI avatar last month, the world watched him smile, shrug, and make that signature silent gesture at a camera that didn’t even need to be turned on. But nobody asked the question that’s been burning in the content creator trenches since 2014: at what point does an influencer stop being a person and start being software?