Vast's Haven-1 Now Must Decide Its Own Name Before First Astronaut Even Lands
COLUMBUS, Ohio — Astronauts who will soon transfer from the International Space Station to Vast’s commercial replacement are required to fill out a 47-page branding questionnaire before their pre-launch briefings, according to NASA’s newly released orbital identity guidelines.
“We’re not just building a station in space, we’re building an identity,” said Dr. Elena Chen, Vast’s Chief Brand Officer, during a press conference that was interrupted when a piece of thermal control equipment detached and fell back to Earth, an event the company promptly renamed “Orbital Detachment Event 2026: Aesthetic Series” rather than the more accurate and less marketable “Space Station Component Failure.”