Your Insulin Now Costs More Because It Got 15% Fewer Clicks on TikTok This Week
SAN FRANCISCO — If your insulin was last priced based on how many TikTok videos you watched about carbohydrates, you’re not alone. According to Pfizer’s new “Engagement-Based Pricing Algorithm,” your medication costs now fluctuate weekly based on social media traffic.
“I’ve developed an algorithm that monitors TikTok, Instagram, and YouTube for carbohydrate content,” said Dr. Kevin Murphy, Pfizer’s Vice President of Dynamic Pricing and Social Sentiment Analysis. “Last week, when TikTok users posted 14% fewer dance videos about oatmeal and 23% more about keto diets, we adjusted insulin prices downward accordingly. This week, however, when viral videos about carb-loading for a marathon went viral, we increased prices by 8.2%.”