The Formulary Favoritism Fee: Why Your Cardiologist Now Receives An NFT Instead of Cash For Promoting Preferred Pills
WASHINGTON — In a stunning move that healthcare economists are calling “brilliant,” the Pharmacy Benefit Manager Association has announced that starting immediately, kickback payments to doctors will no longer be delivered via wire transfer, but rather as limited-edition NFTs of the drugs they recommend.
“The transition to digital-asset kickbacks is a quantum leap forward for our industry,” said Dr. Marcus Wellington, Chief Physician Liaison for PBM ChainLink, speaking beside a holographic sculpture of a blister pack on a black marble table in New York. “Imagine the future: your cardiologist promotes Nexium™, and receives an NFT of a proton-pump inhibitor you will never use because your plan prefers Omeprazole™ — the generic that you can only afford by signing a five-year non-disclosure agreement.”